Hokay peeps! Now that you kinda know what the heckie you’re doing with this makeup biz it’s time to put together a high quality starter kit on the cheap. I know choosing makeup can be kind of overwhelming and trying to figure out what’s worth your money can getcha feelin’ like this:
but hopefully this guide will give you a good starting place! I’ll be including “splurge” items as well if you have some extra $$$ that you’re willing to burn on a high end product, but I’ll try to keep individual items on the cheap list under $20 USD.
Before we jump into the first category of brushes, I’ll preface this by saying you need:
blending sponges of some description (beauty blenders are nice but let’s be real here, they’re just a fancy sponge and you can get a pack of 20 for like $2 at Target)
a face/powder/blush brush
a foundation brush
eye shading brush (look for something compact with densely packed bristles)
eye shadow blending brush (fluffier)
an eye liner/pencil brush
& a lip brush
to start. Having more eye shadow brushes is useful because you don’t have to wash them between uses at a con. If you’re into cream makeups then you’ll want a stippling brush or an additional foundation brush as well. Now onto the brands!
Eco Tools (look for gift sets, also usually has BOGO 50% off deals)
Wet n’ Wild
Real Techniques (frequently on BOGO 50% off at Ulta)
Ulta’s house brand
Expensive eye shadow primers:
Urban Decay Eye Shadow Primer Potion $20
Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer $20
Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup $40
Too Faced Born This Way $39
Tarte Rainforest of the Sea Water Foundation $39
Urban Decay Naked Skin Weightless Complete Coverage Concealer $28
Tarte Amazonian Clay 12-hour Waterproof Concealer $25
Cheap brow products:
Nyx’s Microbrow Pencil $10 is a perfect dupe for ABH’s Brow Wiz, save your $$
Expensive setting spray
Urban Decay All-Nighter Makeup Setting Spray $30
Last but not least, there’s eye shadow palettes, which is where I sink most of my money. What I recommend is getting a neutrals palette and supplementing it with other pops of color in single shades or building custom palettes for specific characters. With colorful palettes, I’ll buy them if I can use them for multiple characters or if there are really unique shades that aren’t permanent for the particular brand.
Cheap eye shadow palettes:
Make your own with Make Up Geek $6 for regular shades, $10 for foiled
Elf ($1-$20) – I recommend any of the Prism Shadow Sets, and their Naked dupes
Nyx ($6-$20) – I recommend the prismatic singles, the Go-To palettes, the Avant Pop! palettes, and the Ultimate palettes
Makeup Revolution ($7-$15) – Lots of Too Faced palette dupes as well as UD Naked; more selection in the UK/on their site.
Expensive eye shadow palettes:
Urban Decay Nakeds $54; Singles are $19 for regular, $21 for moondust, and 4-pan palettes are $10, the Spectrum Palette would be a PERFECT splurge for a colorful palette; it’s $39 at Sephora right now
Too Faced Chocolate Bar Palettes $49, and these would be tied with Tarte for a splurge on a neutrals palette. 9-pan palettes like PB&J or Natural Eyes are $36
Buxom Make your own 6-pan for $40 with free case @ Ulta; or get pre-made ones for the same price
Anastasia Beverly Hills Make your own 4-pan for $40 with free case @ Ulta; palettes are usually great too! (I am loving Modern Renaissance!)
Tarte now has single shadows and while I personally have yet to try them, they’re getting A’s on Temptalia’s site so I’d say they’re pretty good! Their eye shadow palettes usually have a blush and sometimes highlighter in them, and are mostly neutrals. Sales can get them down to around $25 but they retail as high as $45.
Please keep in mind these are just my personal recommendations so what works for me may not work for you if you have a different skin color/tone/type than me. I hope you all find this helpful and look forward to seeing you create some amazing looks on the cheap!